The secondary palette is helpful when building complex data visualizations such as charts, graphs and maps that may require several colors for clearer reading and comprehension.These colors are not to be used in a dominant way or in lieu of the primary colors. If ASU Maroon, Gold, Rich Black and White have already been used in a project, the secondary palette may be useful when used in limited ways.They should complement the primary brand color palette. The use of secondary colors should be done sparingly and with the intention, ideally adding meaning or clarity to the creative item.
Maroon text on a black background and black text on a maroon background.Gold text on white background, white text on a gold background.
Color combinations should meet or exceed AA level. Test the contrast of your text and background color pairings, using Hex code or HTML values.Without strong contrast, many sighted readers will struggle to read your text - or worse, they may choose not to. For all colors, be aware of accessibility when selecting background and text color combinations.See Understanding which color build to use for your project. Use the correct color formula for your project, whether digital, print or web, to ensure colors are accurately represented.ASU Gray should always be the primary gray in use. ASU grayscale is a scale of seven grays that can be used when lighter and darker gray values are needed for designs, beyond ASU Gray.They may not be used without ASU Maroon or ASU Gold to represent the brand and they may not overpower (appear in larger quantities than) the primary brand colors.ASU Green, Blue, Orange, Copper, Turquoise, Pink and Gray are considered secondary colors for the ASU brand.Unless printing in one color (black ink), black and white should not be used without a primary brand color - ASU Maroon or ASU Gold - to represent the brand.ASU Rich Black and White serve as foundational contrast colors that allow maroon and gold to shine.ASU Maroon and ASU Gold are recognizable as brand-specific colors and should be first choice considerations when selecting color elements for your project.
Things to consider when using the ASU color palette:
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